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For HYROX athletes who race to win

The fittest athletes don't always finish fastest.

#AlphaMindset

HYROX is two races: one in your legs, one in your head. You already train the first. This book trains the second.

  • 15chapters
  • 8station strategies
  • 1plan for race day
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Instant PDF · Your mental training plan, for every session and every race.

HYROX athlete smiling through the sandbag lunges

Be honest

What does your head say when it wants you to quit?

Tap every one you've heard, whether you listened or not.

“I can't” and “just walk”: the two voices almost every athlete hears. Tap any others you know.

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That voice is loudest at the wall

“The wall is not a physical location. It is a mental event. It is the moment the race stops being a race and starts being a decision.”

Athletes at the wall-ball station, one reaching for the target

Same engine. Different head. The race still hurts, but you know what to do with it.

Athletes on the run lanes with the crowd at the barriers

The race in your head

Every station has a mental trap

Eight moments where races are lost in the head, and where the book shows you the fix.

  1. 01Run 1Going out with the crowdCh. 4
  2. 02Sled pushStopping when it feels stuckCh. 13
  3. 03Burpee broad jumpsCounting every rep that's leftCh. 13
  4. 04RowingSprinting instead of recoveringCh. 13
  5. 05The wall · Runs 5–6Deciding to walkCh. 9
  6. 06Sandbag lunges“Just one second” stopsCh. 13
  7. 07Run 8Easing off because it's nearly overCh. 11
  8. 08Wall ballsSeeing 100 reps, not the next 10Ch. 12
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Watch

Why HYROX is won in your head

The video shows you why. The book shows you how.

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What changes

Train your head. Race stronger.

In training, in simulations and on race day.

  • Hold your pace from the first metre
  • Get through the wall without walking
  • Stay calm when the plan breaks
  • Quiet the voice that says quit
  • Race the way you train
  • Finish strong, not just finish
Get the ebook · $15
Women on the farmers carry, focused and steady
Athlete at the finish line with both arms up

Instant PDF download

You've built the engine. Now race smart.

  • 15 chapters on the mental side of HYROX
  • A plan for every station
  • The wall and race-day plan
  • A training plan for any timeline
  • A chapter for coaches

$15

One-time payment. A fraction of your race entry fee, and you'll use it in every race from now on.

Secure payment by Razorpay · All major cards
PDF downloads right after payment · Works on phone, tablet and desktop
Digital product: all sales are final, no refunds. Terms

Questions

I'm doing my first HYROX. Is it too advanced?

No. The language is deliberately simple, and your first race is the best time to start, before bad habits set in.

I'm already fast. Will I learn anything?

The closer you get to the front, the more your result depends on the mental race, because everyone around you has the engine too. The wall, pressure and race-day chapters are written for exactly that.

Is it a training plan?

It's a mental training plan, not a fitness one. It sits alongside the physical training you already do, and you can start it any time, whether your race is months away or this weekend.

Is it for athletes or coaches?

Both. Athletes can work through it on their own; coaches get a chapter on coaching language, feedback and race-day communication.

Is it based on science?

It's evidence-informed: it translates sport-psychology research into practical routines, with references at the end. It doesn't promise guaranteed results.

How do I get the ebook after paying?

The PDF downloads straight after checkout and a copy of the link is emailed to you.

How can I pay?

The price is $15, paid with any major card from anywhere in the world. Buyers in India are charged ₹1,299 at checkout and can also pay with UPI or netbanking. If a card is declined, check that it's enabled for online or international payments.

What if I lose the PDF?

Your download link works for 7 days. After that, email hello@athnord.com with your payment receipt and we'll send you a new one.

Can I get a refund?

No. It's a digital download delivered instantly, so all sales are final. That's why everything inside is described on this page before you buy. If the file doesn't open or you never received it, email hello@athnord.com and we'll send you a working copy.

Does it replace a coach or sports psychologist?

No. It's educational material, not a substitute for individual coaching or professional medical or psychological advice.

Get the ebook · $15